The GTM Audit
Every held meeting starts with a signal that fired. Yours are firing without you seeing them.
A 30-minute audit to identify the specific buying signals firing inside your target accounts right now — and the reason your current outbound is missing them. No slides. No pitch.
Signals you'll recognize
If two of these are true right now, we should talk.
Most outbound engines don't have a channel problem, a copy problem, or a targeting problem. They have a signal problem. Every one of them presents as one of these five symptoms.
The Method
We sculpt pipeline from signals. Not contact lists.
Every account emits signals — leadership changes, budget movement, tech stack shifts, regulatory pressure, competitive moves. Most outbound engines are watching the wrong three. We know which signals actually precede a held meeting in your category — and which one your current motion is missing.
Foundation · Precision · Momentum
The three-phase system we run against your engine. We show you exactly how on the call.
On the audit call we surface which of the three is producing your current symptom. The full playbook lives in the engagement, not in a public PDF — because the same three phases produce different diagnoses in different companies.
Track record
Numbers we can back when you ask us how.
What happens on the call
Thirty minutes. Three phases. A written summary you keep either way.
You describe your engine.
Current outbound setup, channels, team size, target segment, most recent quarter's numbers. We don't ask about strategy — only about how the machine is actually built right now.
We run signal analysis against your engine live.
You watch. We surface the one or two signals that are producing the symptom you called about — and which phase of Foundation, Precision, or Momentum is broken. If we can't identify one, we say so and end the call early.
You get the top change to run this week.
Delivered as a written summary within 24 hours: the change, the mechanism, the metric to watch, and the trigger to roll back if it doesn't work. Yours to run — whether or not we ever speak again.
Next step
The framework doesn't work as a slide deck. It only works when we run it against your engine.
Which is why we don't publish it. Book the 30-minute audit and we'll show you what's actually broken — often within the first ten minutes.
Book the GTM Audit